@ Knopperz and everyone else bitching.

It's amazing how simply minded some people views of the world is that they can't see anything outside of their very limited sphere of interaction.

So you think because you and your "hardcore" friends aren't enjoying WoW and are bored with the game that that can be the *only* reason for the evening out of subscriptions? Are you kidding me?

1) Many people seem to forget that back in Vanilla WoW, there was one point where we went nearly a year without any new content. And people were whining and bitching about a lack of things to do back even more than they are now.

The subscriptions didn't drop.

Here's a suggestion; if you don't like the game anymore, stop playing, or just cancel your account until something new content *does* come out.

Many of you sound like drug addicts who are desperate for a hit but realise that the drugs don't give that same hit they did the first few times you took them, yet you keep taking them hoping that it will.

2) We're in the middle of an worldwide economic recession, the worst the world has seen in almost 80 / 90 years. The fact that the game has even managed to keep subscriptions steady is a miracle, as well as a testament to the game's appeal.

@ First

3) I would argue the exact opposite is likely. China still hasn't gotten Wrath of the Lich King, which means that most Chinese players have gone almost a year without substantial new content.

So it's a lot more likely that Chinese subscriptions are down, not US and EU ones.

Funny thing is, while all the fanboys in the west are bitching about a lack of things to do in game, the east actually *has* had to deal with a lack of content for ages now because of a stupid legal censorship board.

Remember that next time you're running through Ulduar, or gearing up for the Icecrown Citadel raid against Arthas a year down the line.